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Insights
AI and growth for scale-ups
Straight answers to the questions CEOs and boards ask about AI, with the evidence behind them. Written by Maya Moufarek.
- How do I show my board that AI is improving EBITDA?To show a board that AI is improving EBITDA, report AI in the number that board already reads: an EBITDA bridge with each AI item net of its cost for a...
- When should an AI experiment become a real implementation?An AI experiment should become a real implementation when the pilot has beaten a baseline on a number agreed before it started, and the company is ready to...
- How can a scale-up grow without adding headcount by using AI?A scale-up grows without adding headcount at the pace of its revenue by setting one measurable AI target from the top, giving each workflow one internal...
- Should your scale-up do more with agentic AI? Start where the evidence isYes, a scale-up should do more with agentic AI in the few places where published evidence shows agents move a business number, and it should start with...
- Should I hire a CMO or bring in a fractional leader who can also handle AI?Bring in a fractional leader who can also handle AI if your go-to-market seat is empty or not landing and you cannot yet say what the permanent CMO's job...
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