Privacy notice

Last updated 11 November 2026

Who we are

This website is run by Forward Operating Partners Ltd ("Forward Operating Partners", "we"), a fractional CMO and AI growth practice based in London and led by Maya Moufarek. We are registered in England and Wales under company number 17526824, and our registered office is 66 Paul Street, London EC2A 4NA. We are the controller of the personal data described here. For anything about your data, email maya@forwardoperating.partners.

What we collect and why

• If you email us, we keep your name, email address and what you tell us, so we can reply and, if we work together, run the engagement. Our lawful basis is our legitimate interest in answering enquiries, or the contract with you.
• If you book a call, the booking runs on Google Calendar. Google receives the details you enter and we receive them as a calendar invitation. We use them only to hold and prepare for the call.
• If you accept analytics cookies, we use Google Analytics to count visits and see how people find the site, such as which pages they view and which site referred them. Our lawful basis is your consent. We have turned off Google's optional data-sharing settings, we do not use advertising features, and we do not try to identify you.

We do not sell your data or use it for advertising.

Cookies

Nothing is stored on your device for analytics unless you click Accept on the cookie banner. If you accept, Google Analytics sets these cookies:

We also store your Accept or Reject choice in your browser so we don't ask again. You can change your mind at any time using "Cookie settings" at the bottom of every page, or by clearing your browser's cookies and site data.

Who else handles your data

Google (Google Analytics, Google Calendar and Google Workspace email) and Netlify, which hosts this website, process data for us. Some of this may happen outside the UK. Where it does, it is covered by the safeguards UK data protection law requires, such as the UK International Data Transfer Addendum or the UK-US data bridge.

How long we keep it

Google Analytics keeps visit data for 2 months. We keep emails and booking details for as long as we need them to deal with your enquiry or engagement, and then delete them, unless the law requires us to keep them for longer.

Your rights

You can ask to see the personal data we hold about you, or ask us to correct it, delete it, restrict or object to how we use it, or move it to someone else. You can withdraw consent to analytics at any time. Email maya@forwardoperating.partners and we will reply within one month.

If you are unhappy with how we have handled your data, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint.